How Covid-19 is affecting Ca Walnut Board – My Ag Life Ep.8

Jason Scott talks with Jennifer Williams, marketing director for the California Walnut Board, about their approach to marketing in this “new normal.” Jennifer discusses how the board is monitoring legislature and mandates. They are focusing on providing routine updates to board members, alternates, handlers, and growers. They will continue to advocate by adapting their marketing […]

Pistachio Tree Physiology Research and Findings – My Ag Life Ep.7

Jason Scott talks with Louise Ferguson, UC Davis Extension Specialist, about her recent research of the pistachio tree physiology. Louise is dedicated to understanding the physiology of the pistachio tree, dormancy, bloom, set, yield, potential response to crop stress, temperature, salinity, and drought. Louise discusses the integrated approach to determining a long-term productivity assessment tool […]

Ca Walnut Boards Marketing During Covid-19 – My Ag Life Ep.6

Jennifer Williams, marketing director for the Ca. Walnut board, joins Jason Scott for a conversation about the walnut market. Recognizing the rapid changes in media marketing, panic buying, and an increase in online shopping, Jennifer talks about their approach to successfully managing the situation. She confirms the Ca Walnut Board is staying abreast of the […]