Jason Scott talks with Jennifer Williams, marketing director for the California Walnut Board, about their approach to marketing in this “new normal.” Jennifer discusses how the board is monitoring legislature and mandates. They are focusing on providing routine updates to board members, alternates, handlers, and growers. They will continue to advocate by adapting their marketing programs and communicating effectively. Jennifer offers their established webpage for easy reference: https://walnuts.org/walnut-industry/covid19-resources/
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