Episode 1127 | July 9, 2025 | Lifestyle-Focused Walnut Campaign Targets Gen Z and Millennials

My Ag Life Daily News Report

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On this week’s MyAgLife in Walnuts episode, California Walnut Board’s Christine Lott talks reshaping the board’s marketing strategy to resonate with younger consumers through influencer partnerships, values-driven messaging and emerging retail activations that position walnuts as a feel-good lifestyle food.

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The California Walnut Board – https://walnuts.org/

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