Across the JCS Marketing network Visit JCS Marketing
MyAgCast Podcast Network

MyAgLife Podcast

Fresh episodes and conversations from the agricultural community.

Latest episodes ↓

A podcast about your life in agriculture

Browse all episodes

Recent Episodes

10-30-26: MyAgLife Podcast Episode 285: Beyond the Spray Program: Improving Navel Orangeworm Management With Emily Symmes

10-30-26: MyAgLife Podcast Episode 285: Beyond the Spray Program: Improving Navel Orangeworm Management With Emily Symmes

October 30, 2026 11:20
Episode notes

Effective navel orangeworm management requires more than a single season's results. In this episode of the MyAgLife Podcast, independent crop consultant Emily Symmes joins MyAgLife's Kristin Platts to discuss evaluating pest management programs, prioritizing orchard sanitation and using field research to make informed decisions.


Recorded at the 2026 Crop Consultant Conference, the conversation also explores emerging technologies, the importance of grower feedback and how new tools could shape pest management in California orchards.

10-23-26: MyAgLife Podcast Episode 284: 45 Years in the Field: What Makes a Great Crop Consultant? | Gary Osteen

10-23-26: MyAgLife Podcast Episode 284: 45 Years in the Field: What Makes a Great Crop Consultant? | Gary Osteen

October 23, 2026 15:26
Episode notes

After more than 45 years working with California growers, PCA and CCA Gary Osteen has seen plenty of changes in agriculture. In this episode of the MyAgLife Podcast, Osteen joins Kristin Platts to discuss how crop consulting has evolved, the importance of field scouting and building lasting relationships with growers. He also shares stories from his work in forensic agronomy and offers advice for the next generation of crop consultants.


10-16-26: MyAgLife Podcast Episode 283: Looking Ahead to JCS Marketing's 2027 Winter Conferences with Jason Scott

10-16-26: MyAgLife Podcast Episode 283: Looking Ahead to JCS Marketing's 2027 Winter Conferences with Jason Scott

October 16, 2026 15:04
Episode notes

In this episode of the MyAgLife Podcast, JCS Marketing CEO Jason Scott joins host and West Coast Nut magazine editor Kristin Platts to discuss two upcoming Northern California events: the North Valley Nut Conference and the California Walnut Conference.

Scott shares what growers can expect from these free industry events, the importance of education and networking, and how partnerships with UC Cooperative Extension and the California Walnut Board help bring valuable resources to the agricultural community. He also reflects on JCS Marketing's roots in Northern California and the company's commitment to supporting growers through education, research and industry connections.

The North Valley Nut Conference takes place Jan. 14 in Chico, followed by the California Walnut Conference on Feb. 25 in Yuba City.

Both events are free to attend. Register at myaglife.com/events.

10-9-26: MyAgLIfe Episode 282: The Grower You’re Marketing to Probably Doesn’t Exist | Anne Visser

10-9-26: MyAgLIfe Episode 282: The Grower You’re Marketing to Probably Doesn’t Exist | Anne Visser

October 9, 2026 7:04
Episode notes

In this episode of the MyAgLife Podcast, Kristin Platts talks with Anne Visser of UC Davis about how California agriculture is changing and what that means for the people and businesses trying to reach growers.

Recorded at the 2026 Crop Consultant Conference, Visser discusses the economic, policy, technology and environmental pressures reshaping rural regions and agricultural businesses, and why assumptions about today’s “typical grower” may no longer match reality.

Visser also looks ahead at the forces likely to shape California agriculture over the next five years, including technology and AI, water, labor and rising operating costs.

Find more of Visser’s research through UC Davis. 

10-2-26: MyAgLife Episode 281: What Ag Technology Has to Prove with Rick Foell

10-2-26: MyAgLife Episode 281: What Ag Technology Has to Prove with Rick Foell

October 2, 2026 14:47
Episode notes

Not every new technology delivers where it matters most: in the field and on a grower’s bottom line. In this MyAgLife Podcast, Kristin Platts talks with Rick Foell, general manager of Delta Growers, from the 2026 Crop Consultant Conference about how he evaluates new products and technologies, where drones and AI are showing promise and why return on investment remains critical for growers.

Foell also discusses shifting crop economics, the future of automation and precision agriculture, challenges surrounding biological products and an unconventional tool Delta Growers is helping bring to California agriculture: rodent birth control. The conversation offers a practical look at how growers and retailers are navigating new technology while margins remain tight.

In this episode: https://deltagrowersinc.com/

9-18-26: MyAgLife Episode 281: CCC Speaker Preview with Emily Symmes – Is Your NOW Program Actually Working?

9-18-26: MyAgLife Episode 281: CCC Speaker Preview with Emily Symmes – Is Your NOW Program Actually Working?

September 18, 2026 24:34
Episode notes

How do you know if your navel orangeworm management program is actually working, and where do new technologies fit?

In this episode of the MyAgLife Podcast, Dr. Emily Symmes previews her upcoming Crop Consultant Conference presentation and discusses how growers and PCAs can take a closer look at NOW program performance, from identifying when damage occurred and evaluating ROI to determining whether emerging technologies add meaningful value. She also explains why asking the right questions, testing new tools and sharing successes and failures will be increasingly important as NOW management continues to evolve.

Hear more from Emily at the 2026 Crop Consultant Conference, Sept. 23–24 at the Visalia Convention Center. Her presentation is scheduled for 8 a.m. Sept. 24.

View the CCC agenda and register

9-11-26: MyAgLife Episode 280: CCC Speaker Preview – Improving Nitrogen Utilization with TJ Bingham

9-11-26: MyAgLife Episode 280: CCC Speaker Preview – Improving Nitrogen Utilization with TJ Bingham

September 11, 2026 9:50
Episode notes

How can growers get more value from the nitrogen already available to their crops?

In this episode of the MyAgLife Podcast, TJ Bingham with Koch Agronomic Services previews his upcoming Crop Consultant Conference Take the Stage presentation on improving nitrogen utilization in high-value cropping systems. Bingham discusses why nitrogen availability doesn’t always translate to efficient plant use, the role micronutrients can play, how heat and other stresses affect nutrient efficiency, and why new approaches need to fit practically into growers’ existing fertility programs.

Hear more from TJ at the 2026 Crop Consultant Conference, Sept. 23–24 at the Visalia Convention Center.

View the CCC agenda and register

9-4-26: MyAgLife Episode 279: CCC Speaker Preview: Fred Nichols on Nematodes and Closing the In-Season Management Gap

9-4-26: MyAgLife Episode 279: CCC Speaker Preview: Fred Nichols on Nematodes and Closing the In-Season Management Gap

September 4, 2026 19:58
Episode notes

Nematodes are a costly challenge for California agriculture, and management options after planting can be limited. In this Crop Consultant Conference speaker preview, Fred Nichols of Huma joins MyAgLife to discuss the limitations of traditional fumigation, the need for in-season nematode management tools and what new approaches could mean for growers and crop consultants.

Nichols will present “Knock Out Nematodes” at the 2026 Crop Consultant Conference, Sept. 23-24 in Visalia.

8-28-26: MyAgLife Episode 278: Agri-Marketing Summit Preview: Building Trust in the Age of AI with Pat Pattison

8-28-26: MyAgLife Episode 278: Agri-Marketing Summit Preview: Building Trust in the Age of AI with Pat Pattison

August 28, 2026 21:56
Episode notes

On this episode of the MyAgLife podcast, Kristin Platts talks with television host, producer and former Disney executive Pat Pattison for a preview of his upcoming presentation, "Building Trust at Scale," at the 2026 Innovating California Agri-Marketing Summit.

Pattison discusses why authentic human storytelling matters even more as AI reshapes marketing, the value of putting a recognizable person behind a brand and why he considers this a "golden age of marketing." He also shares his thoughts on taking creative risks, finding mentors and telling agriculture's stories to audiences beyond the industry.

Hear more from Pattison at the Innovating California Agri-Marketing Summit, Sept. 22 in Visalia.

Learn more about the Agri-Marketing Summit and register: https://jcsmarketinginc.com/ams-attendees/
Learn more about Pat: https://patpattison.net/

8-21-26: MyAgLife Episode 277: The Next Generation of Biological Crop Protection with Nic Steeneken

8-21-26: MyAgLife Episode 277: The Next Generation of Biological Crop Protection with Nic Steeneken

August 21, 2026 13:45
Episode notes

In this episode of the MyAgLife podcast, Kristin Platts talks with Nic Steeneken, PCA, CCA and Strategic Account Manager at AgroSpheres, for a preview of his upcoming Take the Stage presentation at the 2026 Crop Consultant Conference.

Steeneken discusses how biological crop protection is evolving, the challenges that have historically limited biological products in the field and how AgroSpheres' AgriCell encapsulation technology is designed to improve the delivery and stability of biological active ingredients. He also discusses FUN-THYME Biofungicide, resistance management and where he sees the next generation of biological crop protection heading.

Hear more from Steeneken at the Crop Consultant Conference, Sept. 23-24 at the Visalia Convention Center.

ADVERTISEMENT
Agriculture, delivered.Subscribe to MyAgLife →

STAY CONNECTED

Get the latest ag news,
delivered to your inbox.

Your connection to California agriculture, wherever the day takes you.

Subscribe to MyAgLife