Episode 1127 | July 9, 2025 | Lifestyle-Focused Walnut Campaign Targets Gen Z and Millennials 

July 9, 2025

My Ag Life Daily News Report

Episode 1127 | July 9, 2025 | Lifestyle-Focused Walnut Campaign Targets Gen Z and Millennials 

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On this week’s MyAgLife in Walnuts episode, California Walnut Board’s Christine Lott talks reshaping the board’s marketing strategy to resonate with younger consumers through influencer partnerships, values-driven messaging and emerging retail activations that position walnuts as a feel-good lifestyle food.

Supporting the People who Support Agriculture

Thank you to this month’s sponsors who makes it possible to get you your daily news. Please feel free to visit their website.

The California Walnut Board – https://walnuts.org/

2025 Crop Consultant Conference – https://myaglife.com/crop-consultant-conference/