Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!
In this episode of Uncut with Lyndsay and Shannon, flower farmers share candid stories from their recent Dahlia Fest, navigating rainy weather, parking chaos, and late-night flower pickers. They discuss Facebook ad struggles, pricing strategies for pick-your-own cups, and crop losses from pumpkin rot. Lyndsay previews an exciting multi-farm Harvest Fest featuring a "farm passport" experience. A listener question sparks conversation about dahlia petal drop and Midwest growing challenges. The episode closes with an announcement about Dirt Con 2027 and practical tips on bucket-filling systems — all delivered with humor and refreshing honesty.
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
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Lyndsay @wildroot_flowerco
In this episode of The Dirt on Flowers, Shannon and Lyndsay explore the power of Public Relations for flower farmers. They emphasize that flower farming is a real business requiring strategic PR, not just beautiful blooms. Lyndsay shares her experience using press releases and TV appearances to build brand awareness, while Shannon highlights the importance of overcoming insecurity about self-promotion. Together, they discuss practical PR angles—seasonal events, business milestones, and personal stories—and offer actionable advice on crafting press releases, building media contact lists, and creating professional media kits to help farms grow beyond hobby status.
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
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Lyndsay @wildroot_flowerco
In this episode, Lyndsay and Shannon discuss the realities of running a flower farm business. They cover weather challenges, including El Niño forecasts and strategies like high tunnels and soil steaming. Event planning for Dahlia Fest is explored, including flower wall construction and managing customer demand. The conversation touches on merchandising using print-on-demand services, bouquet wrapping techniques, and whether to specialize or diversify flower offerings. They emphasize that success requires consistent hard work, with no shortcuts. Upcoming podcast content on public relations and business tools like HoneyBook is also previewed, offering listeners practical guidance for growing their flower farming businesses..
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
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Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
In this episode of The Dirt on Flowers, Lyndsay Shannon discuss the realities of running a flower farm while working full-time—what they call "the double shift." Inspired by listener Amy, they share personal experiences of exhaustion, guilt, and mental load, while offering practical advice on financial planning, managing capacity, and knowing when to make the leap to full-time farming. They emphasize separating farm and personal finances, setting realistic expectations, and prioritizing mental health, ultimately encouraging listeners to build sustainable businesses on their own timeline.
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
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Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
In this midweek episode of The Uncut, flower farmers Lyndsay and Shannon chat candidly about bouquet-making challenges, including color mixing rules and communicating standards to employees. They discuss crop struggles from heavy rainfall, upcoming farm events, and agritourism collaborations. Lyndsay shares her disappointing experience canceling a cyanotype workshop after poor ticket sales. They answer a listener question about the difference between working on a flower farm versus owning one, emphasizing the business pressures of ownership. The episode wraps with mentions of upcoming content, Dirt Con tickets, and insider extras for their community.
Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
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Lyndsay @wildroot_flowerco
In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss the critical difference between growing flowers as a hobby and running a profitable flower farm business. They emphasize adopting a CEO mindset, making decisions based on profitability rather than personal preference, and avoiding common pitfalls like underpricing. The hosts break down key business components—production, marketing, labor, and financial management—while sharing personal growth experiences. They close with five reflective questions to help growers identify their goals, bottlenecks, and next learning steps toward building a sustainable, fulfilling flower farm.
Be in the know for DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
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Lyndsay @wildroot_flowerco
In this episode of The Uncut with Lyndsay and Shannon, the two flower farmers chat about Lyndsays successful customer appreciation night with 90 attendees, a Fleetwood Mac playlist, and dahlia field tours. They discuss their heartfelt connection with H-2A farm workers, particularly crew lead Brian, who recorded his first video in Spanish. Topics also include creative festival props, Facebook Marketplace finds, speaking engagements, farm equipment challenges for women, ordering processes, and soil steaming services. They wrap up with listener questions, a "Dumb Shit We See on the Internet" segment about soaking zinnias, and previews of upcoming episodes and their DirtCon launch.
Be in the know for DirtCon 2027 and Learn more by listening to this episode- EP 299: Inside DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
In this episode of The Dirt on Flowers, Lyndsay and Shannon dive into the real-life highs, lows, and lessons of running a flower farm. They answer listener questions about weed management, flower bed placement, seasonal color palettes, and how they approach fertilizing different crops. They also talk about the challenge of hosting agritourism events when the weather refuses to cooperate—and why sometimes you just have to keep going and hope for the best. The conversation also gets into the business side of farming, including how Lynds works to generate income throughout all 12 months of the year through subscriptions, workshops, flowers, dried products, holiday sales, and more. And, as always, there is plenty of honest farm talk, laughter, behind-the-scenes chaos, and a reminder that even the best growers have weeds.
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
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Lyndsay @wildroot_flowerco
In this episode of The Dirt on Flowers, Lynds and Shannon answer listener questions about growing flowers, running a flower farm, and making money throughout the year. They talk about embracing weeds and finding a realistic “weed tolerance,” along with their favorite spring and summer color palettes for bouquets. They also dive into ways flower farmers can create income beyond the growing season, including subscriptions, workshops, dried flowers, holiday sales, and forcing bulbs. The conversation gets plenty of laughs with some of the “dumb shit” they’ve found on the internet, including a very specific dahlia-related invention. They also share what they’re experimenting with to continue supporting their community after DirtCon, including a fun walkie-talkie-style app.
Be in the know for DirtCon 2027
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
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Lyndsay @wildroot_flowerco
In this episode, Lyndsay and Shannon discuss the challenge of comparison traps in flower farming. Drawing from six years of building six-figure businesses, they offer practical advice on transforming jealousy into motivation. Key topics include using self-reflection to identify what truly triggers envy, focusing on controllable factors, viewing others' success as proof of what's possible, investing in education and mentorship, and building supportive communities. Their core message: comparison is natural, but how you respond to it determines your growth.
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco