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MyAgCast Network/The Cut Flower Podcast
MyAgCast Podcast Network

The Cut Flower Podcast

Fresh episodes and conversations from the agricultural community.

Latest episodes ↓

About This Podcast

<p>If you love cut flowers you are in the right place. The host Roz Chandler has been a cut flower farmer for nearly ten years and is passionate about helping others to have their own cutting patches. This podcast is for you if:-. You currently grow or want to grow cut flowers for pleasure or profit and be part of a growing community. Your host is passionate about reducing the number of cut flowers travelling many thousands of miles from across the globe and therefore helping to reduce the carbon footprint on our planet for our children and their children. Cut flower guests will join us on this journey. We look forward to welcoming you to our community. We would love you to subscribe to this podcast and join our communities online. We do have two Facebook groups:-For Beginners and those looking to grow for pleasure - https://www.facebook.com/groups/learnwiththecutflowercollective<br><br>For those wanting to start flower farming or indeed are flower farmers:-https://www.facebook.com/groups/cutflowerfarming</p>

Back to Podcast Network

Recent Episodes

Cut Flower Growing, Marketing and Building a Flower Business

Cut Flower Growing, Marketing and Building a Flower Business

October 16, 2026 26:39
Episode notes

Text Agony Aunt Roz with your Cutflower Questions.

Roz shares practical tips and insights on flower growing, marketing, and building a flower business, based on her extensive experience. This episode covers social media strategies, pricing, crop planning, and sustainable practices for flower growers.

Takeaways

  • Social media content creation and repurposing
  • Pricing strategies for wholesale flowers
  • Building an email list for direct customer engagement
  • Crop planning and space management for small gardens
  • Growing and overwintering hardy annuals and perennials
  • Using technology like ManyChat for automation
  • Seed saving and propagation tips
  • Creating habitat for beneficial insects

To join the Best Bunch membership and/or The Best Bunch Business membership click here

To get your free Start with Flowers guide click here

First Tunnels, leaders in domestic and commercial product tunnels. 


Roz's Dahlia Advice

Roz's Dahlia Advice

October 2, 2026 23:48
Episode notes

Text Agony Aunt Roz with your Cutflower Questions.

Roz shares her expert insights on growing dahlias for cut flowers, from selecting varieties and planting to harvesting and winter storage. Perfect for flower farmers and enthusiasts aiming to maximize productivity and quality.

Key  topics

Choosing dahlia varieties for cutting
Planting and caring for tubers
Supporting and pinching dahlias
Harvesting and post-harvest care
Overwintering dahlias and dividing tubers

Take a look at the Dahlia Catalogue here


Roz's Ramblings

Roz's Ramblings

August 28, 2026 15:32
Episode notes

Text Agony Aunt Roz with your Cutflower Questions.


Roz shares practical business insights tailored for flower farmers and small business owners, emphasizing action, profitability, and customer focus. She debunks common myths and offers actionable advice to grow a sustainable, profitable business.

Key topics


  • The importance of action over perfection
  • Debunking myths about flower farming and business success
  • Focusing on profitability rather than turnover
  • The significance of follow-up in sales and marketing
  • The value of testing ideas before full implementation
  • Understanding your ideal customer and niche
  • The importance of email marketing and customer relationships
  • Why business change and pivoting are signs of growth


Roz's Blueprint for Flower Farming

Roz's Blueprint for Flower Farming

August 17, 2026 15:08
Episode notes

Text Agony Aunt Roz with your Cutflower Questions.

Roz shares her comprehensive flower farmer blueprint, emphasizing the importance of building a sustainable business around your passion for flowers. She discusses the three essential hats every flower farmer must wear, the significance of knowing your market, pricing with confidence, and taking consistent action to achieve success.

Key topics

  • The three hats of a flower farmer: grower, florist, business owner
  • The importance of building your business around your desired lifestyle
  • How to identify your hero crops for maximum profitability
  • Pricing strategies that reflect value, not just costs
  • Effective marketing and storytelling to attract customers
  • The role of systems and knowing your numbers in farm success
  • Setting a focused 90-day action plan for growth
  • The importance of saying no to non-essential opportunities


Sustainable Floristry with Carol Peacock

Sustainable Floristry with Carol Peacock

July 31, 2026 34:43
Episode notes

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz interviews renowned florist Carol Peacock about her journey, sustainable floristry, and her experience at Sandringham.  They explore the artistry, logistics, and eco-conscious practices shaping modern floristry.

key topics

  • Journey into floristry and sustainability
  • The importance of local and British flowers
  • Innovative floral mechanics and materials
  • Sandringham floral experience and design
  • Building confidence and community in floristry

Links

British School of Sustainable Floristry website

Peacock and Wild website

Follow Carol on Instagram 

Follow Roz on Instagram

First Tunnels, leaders in domestic and commercial product tunnels. 


Building a Profitable Flower Farming Business: Mistakes and Lessons

Building a Profitable Flower Farming Business: Mistakes and Lessons

July 17, 2026 13:08
Episode notes

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz shares insightful lessons from her 15 years of flower farming, focusing on common mistakes that prevent farmers from earning a proper wage. Whether you're a seasoned grower or starting out, discover practical advice to turn your flower farm into a sustainable and profitable venture.


Key topics covered:


  • The reality of earning from flower farming versus perceptions of success
  • Why pricing is crucial and how to value your product correctly
  • The importance of including your own labor costs in your pricing
  • Growing the right flowers for your market and avoiding over-complication
  • Diversifying income streams for stability
  • The significance of marketing and telling your story effectively
  • Building a business that supports the life you want, not just being busy
  • Lessons learned from mistakes that many flower farmers face
  • How to implement these insights for long-term success

To join our UK retreat being held on the 8th and 9th August click here.


GETTING KIDS GARDENING WITH LEE CONNOLLY

GETTING KIDS GARDENING WITH LEE CONNOLLY

June 26, 2026 34:28
Episode notes

Text Agony Aunt Roz with your Cutflower Questions.

In this episode of the Cut Flower Podcast, Roz Chandler speaks with Lee Connelly, the Children's Gardening Coach, about the profound impact of gardening on children and families. They explore Lee's journey from starting an allotment with his brother to becoming a prominent advocate for children's gardening. The conversation delves into the benefits of outdoor learning, the importance of connection and wellbeing, and the need for gardening to be integrated into education. Lee shares inspiring stories of how gardening has transformed lives and discusses the challenges of promoting gardening careers. The episode concludes with insights on balancing purpose and profit in the gardening industry, emphasizing the importance of creating memories through gardening.

Takeaways
Gardening is about more than just plants; it's about connection and wellbeing.
Children benefit greatly from outdoor learning and gardening experiences.
Getting children away from screens and into nature is crucial for their development.
Gardening can significantly improve communication between parents and children.
Schools have a responsibility to provide gardening opportunities for children.
Promoting gardening careers is essential for the future of the industry.
Resources and funding are major challenges for schools wanting to implement gardening programs.
Engaging children in gardening can spark lifelong passions and careers.
Creating memories through gardening can have lasting impacts on individuals.
Balancing purpose and profit is key for sustainable gardening businesses.

First Tunnels, leaders in domestic and commercial product tunnels. 


A GARDENER'S ADVENTURE

A GARDENER'S ADVENTURE

June 12, 2026 30:53
Episode notes

Text Agony Aunt Roz with your Cutflower Questions.

In this engaging conversation, Roz Chandler speaks with Reese Follett, known for his Instagram presence as The Gardener's Adventure. They explore Reese's personal journey with gardening, how it has provided him with joy and purpose, especially during challenging times like his cancer journey. The discussion covers practical tips for beginners, the therapeutic benefits of gardening, and how to build a community through social media. Reese shares insights on what to grow, the importance of planning, and how gardening can be a rewarding experience beyond just cultivating plants.

Takeaways

  • Gardening is about the process and learning, not perfection.
  • Starting small with a few plants can prevent overwhelm.
  • Gardening can be therapeutic and provide mental health benefits.
  • Choosing what to grow based on personal preferences enhances enjoyment.
  • Planning is crucial to avoid excess produce and waste.
  • Gardening connects us with nature and the cycle of life.
  • Social media can be a powerful tool for sharing gardening experiences.
  • Engaging content should be lighthearted and relatable.
  • Gardening can serve as an anchor during tough times.
  • It's important to focus on the joy and satisfaction gardening brings.

You can follow Reese on Instagram here

First Tunnels, leaders in domestic and commercial product tunnels. 


BOUQUET PRESERVATION AND FLORAL ART

BOUQUET PRESERVATION AND FLORAL ART

May 29, 2026 21:54
Episode notes

Text Agony Aunt Roz with your Cutflower Questions.

Explore the art of floral preservation, the emotional significance of flowers, and the journey of Made Eco from a creative experiment to a meaningful business. Nooriya shares insights on techniques, memorable projects, and the impact of flowers as emotional keepsakes.

Key topics

  • The origins of Made Eco and its evolution
  • The process of floral preservation and art creation
  • The emotional significance of flowers and memories
  • Techniques and challenges in floral preservation
  • Collaborations and memorable projects

Nooriya visited Field Gate Farm last summer, leaving with a selection of our summer blooms which she preserved and transformed into the delicate and ethereal art work Held in Bloom.

You can connect with Nooriya in the following places

https://madeeco.co.uk/
https://www.instagram.com/madeecouk/


FARMER, FLORIST, SEED GROWER & AUTHOR MILLI PROUST

FARMER, FLORIST, SEED GROWER & AUTHOR MILLI PROUST

May 15, 2026 51:06
Episode notes

Text Agony Aunt Roz with your Cutflower Questions.

In this engaging interview, Milli Proust shares her journey from acting to floral artistry, her passion for seed breeding, and her innovative approach to sustainable flower farming. Discover practical tips on propagation, seed saving, and designing with seasonal flowers, along with insights into her upcoming projects and books.

Takeaways

  • Milli's journey from acting to floral artistry
  • Seed breeding and propagation techniques
  • Designing sustainable and seasonal flower borders

You can purchase Milli's book here

Follow Milli on Instagram here or view her website here

First Tunnels, leaders in domestic and commercial product tunnels. 


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