T.J. McGrath spent years in advertising, marketing, and retail before he ever touched a flower professionally. He was one of nine kids and never had a garden growing up. Then his partner told him he was miserable, pointed him toward a little shop with a flower cooler two towns over, and everything changed.
Today T.J. runs an entirely foam free studio in New Jersey, grows his own flowers at a cutting garden called Jardin de Buis, and teaches designers around the world how to work without single use plastic. In this conversation he is honest about all of it, including the part where he was the one who brought floral foam into the shop in the first place.
In this episode:
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T.J. McGrath is the founder of T.J. McGrath Design, a sustainable floral studio in Long Valley, New Jersey. One of nine children and raised without a garden, T.J. came to flowers by an unlikely route: a literature and philosophy degree from Rutgers, followed by years in advertising, marketing, and retail. In 2015 he quit a job that was making him miserable and took a part time position at a flower shop to learn the trade from the inside. He helped grow that shop into a sought after event studio. In 2020, with $700 in savings and a pandemic underway, he opened his own business.
Today T.J.'s studio is entirely foam free and built on locally and American grown flowers. He grows his own at Jardin de Buis, a micro flower farm on a friend's property in New Jersey. Teaching is now the largest part of his business, and he leads workshops across the country and internationally, from Colorado to Brazil to Costa Rica.
Connect with T.J.: tjmcgrathdesign.com | Instagram @t.j._mcgrath_design
T.J. heads to Costa Rica the first week of September to teach at Iberiata 2026, held at Hotel Los Lagos in the La Fortuna region. It is a celebration of forty years of a Latin American floral school, and his session is on designing a dinner table.
***Grab Your Dahlia Design Summit Ticket. Join us September 13 through 18. Six days of dahlia design taught by fourteen farmer florists and floral designers. Whether you're growing your first row or you're already selling to florists, every session is about doing more with the dahlias you already have in the ground. Live Pass is $147. All Access is $247 and you keep every session for life. Come join us: https://thefloweringfarmhouse.com/summit ***
Some of the most beautiful lives begin by accident.
Ellen Frost was gifted a bag of tulip bulbs for her wedding. She had never planted a thing. She read the directions, put them in the ground, and when they came up that spring, something in her shifted. She grew up in a working class town in Buffalo with no connection to flowers or gardens or nature, and yet that one small spring miracle set the course for everything that came next.
Today Ellen runs Local Color Flowers in Baltimore, one of the early pioneers of the local flower movement in this country. Every stem she uses is grown within a hundred miles of the city. But this conversation is about so much more than sourcing. It is about being a bridge between farmers and the people in your community. It is about the courage to say no so you can say a bigger yes. And it is about the relationships that turn out to be the real harvest.
Ellen shares the moment she read Flower Confidential and understood the global flower system for the first time, the year she peaked at 150 weddings and nearly broke her body doing it, and the decision to scale down to 30 that saved her business. She talks about the farmer-florist relationship like the matchmaking it really is, and she gets honest about what she believes now that she did not believe when she started.
Connect with Ellen and Local Color Flowers:
***Grab Your Dahlia Design Summit Ticket. Join us September 13 through 18. Six days of dahlia design taught by fourteen farmer florists and floral designers. Whether you're growing your first row or you're already selling to florists, every session is about doing more with the dahlias you already have in the ground. Live Pass is $147. All Access is $247 and you keep every session for life. Come join us: https://thefloweringfarmhouse.com/summit ***
Some stories start with a grand plan. Erin Clark's started with five dahlias and a need to get outside.
In 2020, home with a new baby and a world gone quiet, Erin went looking for an outlet. She found it in a 60-square-foot patch of dirt. A neighbor walked by, saw her planting, and the next day her husband gifted Erin a whole tray of tubers. That neighbor turned out to be a dahlia hybridizer who lived right around the corner. That small act of generosity grew into Muddy Hill Flower Farm, where Erin now grows more than 5,000 dahlias on a field her husband once mowed for his dad's cattle.
In this episode, Erin and I talk about the messy, beautiful middle of building a flower farm. We get into soil tests and powdery mildew and the great vole wars. We talk about why she refuses to spray her field, what the Snohomish County Flower Collective means to her, and the brand-new community event she is helping bring to her town this fall.
And at the end, Erin shares something tender about what this work has given her. It moved me. I think it will move you too.
Key Takeaways
Resources and Links Mentioned
Guest Bio
Erin Clark is the farmer and florist behind Muddy Hill Flower Farm in Snohomish, Washington. She grows locally loved cut flowers without herbicides or pesticides on three acres just outside town, and she is best known for her dahlias, with more than 150 varieties. Erin sells through her farm stand, DIY buckets, local wholesale, and the Snohomish County Flower Collective, and she is helping bring the first-ever Snohomish in Bloom celebration to her community this September.
Related Episodes
***Grab Your Dahlia Design Summit Ticket. Join us September 13 through 18. Six days of dahlia design taught by fourteen farmer florists and floral designers. Whether you're growing your first row or you're already selling to florists, every session is about doing more with the dahlias you already have in the ground. Live Pass is $147. All Access is $247 and you keep every session for life. Come join us: https://thefloweringfarmhouse.com/summit ***
Jocelyn Bentley-Prestwich plants peonies, daffodils, and alliums underneath her grape vines, and she has quadrupled the value of every linear foot of her vineyard by doing it.
She runs Cluster Flock Farms and Vineyard on twenty-five acres in Husum, Washington, where she grows wine grapes for some of the best winemakers in the Columbia Gorge, raises chickens and ducks and geese, runs flower subscriptions and a flower stand on Highway 141, and books a la carte wedding florals. She is also a queer female farmer who walked into a male-dominated wine industry that did not make room for her, and refused to leave.
In this episode:
If you have ever felt behind, or like you do not quite belong, or like you are barely holding it together this season, this is your episode. Share it with another farmer who needs to hear it.
Jocelyn Bentley-Prestwich is the owner of Cluster Flock Farms and Vineyard in Husum, Washington. She has been stewarding twenty-five acres in the Columbia Gorge since 2014 alongside her wife Lacy. Raised by a botanist mother and an organic chemist father, Jocelyn has been in plants her entire professional life. She started in horticulture as a teenager, worked in garden design and at-risk-youth education in the San Francisco Bay Area, and made her way to the Pacific Northwest with a long list of land requirements and a dream of building something diverse and regenerative. Today she grows Tempranillo, Gewurztraminer, Muscat, and Syrah grapes for Gorge winemakers, runs flower subscriptions, an a la carte wedding florals business, and a flower stand on Highway 141. She is a queer farmer, a mother, and a self-described nerd who believes everything is connected.
For Show Notes And More Podcast Details: https://thefloweringfarmhouse.com/the-backyard-bouquet-podcast/
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Save the Date: The Dahlia Design Summit is coming September 13-18. Join the waitlist now for early-bird ticket access: https://thefloweringfarmhouse.myflodesk.com/dahliadesignsummitwaitlist
Today's guest is the woman I call when I have a real soil question.
Jen Aron is a regenerative farmer and soil agronomist at Blue Raven Farm in Corbett, Oregon, and she has spent the last decade quietly proving that soil is its own ecosystem with its own voice. In this episode we walk through what is actually happening beneath our feet, why compost may not be the answer you have been told it is, and the mantra she has taught me to repeat when farming feels too slow: trust and stay the course.
In this episode:
Jen Aron is the founder of Blue Raven Farm in Corbett, Oregon, where she has been farming regeneratively for ten years. She is an agroecologist, farmer, and educator. Before Blue Raven, Jen spent seven years with Oregon State University Extension, running a beginner urban farming program where she trained over a thousand new farmers. Today she consults with flower farmers, food farmers, and growers across the Pacific Northwest, helping them build soil that can actually hold a farm up.
Sign Up For Podcast Newsletter: https://thefloweringfarmhouse.myflodesk.com/backyardbouquetpodcast
What does it actually look like to leave one career behind and walk into the one that's been waiting for you?
In this episode, Jennifer sits down with Graeme Corbett, the grower and storyteller behind Bloom & Burn, just weeks after the release of his brand new book Life in Bloom. Graeme spent years working in television in London, casting contestants for shows like The Voice and Celebrity Big Brother, before flowers found him. He talks about the long line of side projects that almost worked, the friend who told him to go to flower school, and the ten-year journey from a £7.50 posy at a London coffee shop to a cutting garden in Kent.
What you'll hear:
If you have ever felt stuck in a career that doesn't quite fit, this one is for you.
Life in Bloom by Graeme Corbett (available in the UK and US through your local bookstore or online) https://amzn.to/3QFDCPv
Show Notes: https://thefloweringfarmhouse.com/2026/05/01/ep-94-graeme-corbett-life-in-bloom/
Graeme Corbett is the founder of Bloom & Burn, a floral design studio based on a converted cow shed in Kent, England. After ten years in television casting, he pivoted to flowers in 2016 and has since built a workshop business that draws students from around the world. His first book, Life in Bloom, was released in April 2026.
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I've been using AI on my flower farm for over a year, and up until recently, I've only told a handful of people. Today I'm opening a conversation I haven't heard many in our industry having. It's a conversation every farmer deserves to be part of, whether you end up using AI or not.
In this solo episode, I share what I actually use AI for in my business, what I refuse to touch, and the ethical questions I've been living with: the data centers threatening the Hood River watershed, the training data taken without consent, the job displacement that's already real. I'm not here to convince you of anything. I'm here to make sure you have enough understanding to make the choice that's actually yours.
I talk about why the plow is the perfect metaphor for this moment. Why rare is going to matter in the age of AI-generated content. Why two things can be true at the same time. And why, on May 2nd, I'm hosting a workshop for flower farmers who want to learn how I use these tools to get back in the dirt.
You're Invited to Join Us For A 2 Hour AI Workshop on May 30th:
On May 30th I'm hosting a workshop called AI That Gets You Back in the Dirt. Two hours. Five tools. Live demos on a real flower farm business. No tech jargon. No rocket ships.
It's $47 to attend live, or $97 for VIP access which includes the lifetime replay, my Flower Farmer's AI Prompt Vault with over 50 prompts written for our industry, and my Voice Profile Builder so when AI helps you with your work, it keeps you sounding like you and not like every other AI-generated post on the internet.
Whether you decide to use AI or not is your decision alone. I respect whichever option you choose. What I do believe is that this is a conversation our industry needs to have. We need a voice at this table. And to have one, we have to understand what we are talking about.
Show Notes: https://thefloweringfarmhouse.com/2026/04/25/ep-93-should-flower-farmers-be-using-ai/
There are some places on earth that flower people put on a bucket list and never quite cross off. Holland's flower bulb region is one of them. The fields outside Keukenhof, where tulips bloom in waves of color every spring and tourists from around the world stop their cars on the side of the road just to take a picture. For Linda and Marlies of FAM Flower Farm, that landscape is daily life.
Linda and Marlies grew up as friends in middle school, both surrounded by flowers. Linda married Henk, a tulip grower whose family has farmed the same land for 240 years. Marlies married Hubert, whose grandfather was a dahlia man and whose fields now produce millions of dahlia tubers a year. For most of their adult lives, the two friends watched their husbands grow flowers that traveled the world without ever knowing where they ended up.
Then, around a dinner table about seven years ago, an idea was born. Why not show people the beauty of the farm? Why not build a direct relationship with the gardeners who plant these bulbs? FAM Flower Farm became that bridge. A consumer brand built on top of two separate family farms, run by two women who can finish each other's sentences.
In this conversation, we talk about everything from harvesting tulips with machines that mow entire fields in a few hours, to selling complete dahlia clumps instead of dividing them, to what it means to be authentic in a world flooded with AI. We also talk about their new slogan, "Grow Your Own Happiness," and what they want every gardener to feel when they open one of their boxes.
What you'll hear in this episode:
If this episode stirs something in you, share it with a friend who dreams of growing flowers, or visiting Holland someday. And don't forget to subscribe so you never miss a conversation.
Show notes: https://thefloweringfarmhouse.com/2026/04/23/ep-92-fam-flower-farm-growing-tulips-and-dahlias-in-holland/
Linda and Marlies are the lifelong best friends behind FAM Flower Farm, a consumer flower brand rooted in two Dutch family farms in Holland's famous flower bulb region. Linda married into the Vanderslot family, where her husband Henk grows tulip bulbs and cut flowers on land the family has farmed for 240 years. Marlies married Hubert, whose family farm produces over 200 varieties of dahlias for export across Europe. Together, the two women have built a global flower community by sharing the beauty, the seasons, and the real life behind the fields most people only ever see in photos.
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There are people who grow dahlias, and then there are people who spend two decades quietly shaping what dahlias can become. Kristine Albrecht is one of those people.
From a weed-choked quarter acre in Santa Cruz, California, Kristine has built an extraordinary breeding program, growing 1,500 seedlings a year and selecting only about 50 to carry forward. Her cultivars (all marked with the K.A. prefix) have won some of the highest honors in the dahlia world, including multiple Daryl Hart Awards and the Stanley Johnson Medal. She was the first California breeder to receive that honor.
In this conversation, Kristine walks us through how she got started (giant pumpkins played a role), what hand pollination actually looks like in the field, why she keeps organza bags on everything in August, and what traits she's breeding for right now. We also get into soil health, virus testing, the Juicy Fruit gopher trick, and why your soil test matters more than any recipe you'll find online.
Kristine Albrecht is a dahlia hybridizer and grower at Santa Cruz Dahlias in Santa Cruz, California. She's been growing dahlias since 2006 on a quarter-acre suburban plot that's home to over 2,600 dahlias. Kristine is vice president of the Monterey Bay Dahlia Society, author of two dahlia books, and a tireless advocate for excellence in dahlia cultivation. Her K.A. cultivars have earned national recognition including multiple Daryl Hart Awards, the Stanley Johnson Medal (she was the first California breeder to receive it), and the Les Connell Medal.
Sign up for our podcast newsletter: https://bit.ly/thefloweringfarmhousenewsletter
She left medicine to grow flowers at her kitchen table. Thirty years later, Sarah Raven has written fourteen books, built a garden empire at Perch Hill, and changed how a generation thinks about cut flowers.
In this episode, Jennifer sits down with Sarah to talk about her journey from wildflower-obsessed child to one of the most respected voices in the gardening world. They dig into the science of cutting (and why your garden actually gets better when you harvest from it), the magic of dahlia hybridizing, lessons learned from contaminated compost, and the heart behind Sarah's newest book, A Year of Cut Flowers.
What you'll hear in this episode:
If this episode inspires you, share it with a friend who loves flowers. And don't forget to subscribe so you never miss a conversation.
Sarah Raven is a gardener, teacher, author of fourteen books, and the founder of a gardening brand rooted at Perch Hill in East Sussex, England. Trained as a doctor, she transitioned to full-time growing after the birth of her second child. For more than thirty years, she has championed seasonal, locally grown cut flowers through her writing, teaching, and her weekly podcast, Grow Cook Eat Arrange. Her latest book, A Year of Cut Flowers, is a month-by-month guide drawing on three decades of growing, trialing, and arranging at Perch Hill.
Sign up for our podcast newsletter: https://bit.ly/thefloweringfarmhousenewsletter
Show Notes: https://thefloweringfarmhouse.com/2026/04/08/ep-90-sarah-raven-a-year-of-cut-flowers/
https://thefloweringfarmhouse.com/the-backyard-bouquet-podcast/