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Basically Famous Podcast

Fresh episodes and conversations from the agricultural community.

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Sharing stories and interviews of extraordinary people in the agriculture and western industries, Tyler Schuster sits down with those who are basically famous in her life. Through her podcast, "Basically Famous," Tyler brings listeners into the world of individuals who have made significant impacts in their fields. Whether it’s a seasoned rancher, a rodeo star, or an innovative agricultural scientist, each guest provides a unique and compelling narrative. Join Tyler each week to hear inspiring stories of resilience, innovation, and passion from the people who shape these industries.

Recent Episodes

Season 9 Finale with Tyler

Season 9 Finale with Tyler

September 29, 2026 43:06
Episode notes

We’re wrapping up Season 9 with a big life update and answering your questions!

From getting started early in your career and knowing when it’s time to leave a position, to navigating career growth, taking risks, and figuring out what’s next, we’re covering it all.

Tyler also shares a major personal update: her time at Texas Tech has officially come to an end, and she’s headed to Dallas for her next adventure. After an incredible chapter filled with growth, lessons, and so many memories, she’s opening the door to what comes next.

Tune in for a conversation full of career advice, real-life lessons, and a little bit of what’s next for Tyler.


Lorinda Van Newkirk

Lorinda Van Newkirk

September 22, 2026 34:51
Episode notes

Lorinda “Lo” Van Newkirk is a powerhouse entrepreneur, innovator, and leader with more than 25 years of experience building businesses and breaking barriers across the agricultural, Western, and fashion industries.

As the founder and president of Lucky Chuck®, Lorinda has built a brand recognized for durable, performance-driven products trusted by cowboys and cowgirls across the country. Her entrepreneurial vision and impact earned her recognition in Western Life & Style’s “30 Over 30 Class of 2024.”

But Lorinda’s story goes far beyond one brand. She has founded and grown multiple successful businesses, including Gypsy Soule and One Stop Cowboy Shop, each reflecting her creativity, determination, and deep connection to the Western lifestyle. Through her Business Connector & Mentoring program, she also invests in the next generation of entrepreneurs and leaders, sharing the hard-earned lessons and insights that come from decades of experience.

Outside of business, Lorinda is a fierce rodeo competitor, devoted wife and mother, and passionate community advocate. Her journey is a testament to what can happen when resilience, creativity, and an entrepreneurial mindset come together.

In this conversation, we explore what it really takes to build a brand, navigate challenges, create opportunities, and keep moving forward when the path isn’t always easy. Lorinda shares her experiences, lessons, and perspective on entrepreneurship, leadership, and building a future on your own terms.

Books: 

With Winning in Mind 

The School of Greatness

https://lovannewkirk.com/


This is my personal podcast and reflects my own thoughts, opinions, and experiences. This show is not affiliated with, sponsored by, or representative of any organization, employer, or entity.


Jennifer Ann Scasta, PhD

Jennifer Ann Scasta, PhD

September 15, 2026 33:04
Episode notes

Dr. Jennifer Ann Scasta is a believer, wife, mom, and lifelong advocate for agriculture, people, and the power of relationships. A proud graduate of Texas A&M University, Jennifer Ann spent the last 15 years working for the university — first in career services and later in fundraising and development.

In this episode, Jennifer Ann opens up about a major career transition and what it looks like to step away from a traditional career to join her husband’s business and prioritize raising their son. She shares the thought process behind that decision, what she has learned about knowing your value and potential, and how she has navigated such a significant new chapter.

We also talk about leadership, from building and leading a team to creating a positive environment where people can thrive. Jennifer Ann brings a passion for agriculture, a heart for people, and a deep desire to help others recognize their potential and make an impact.

This is a conversation about career, motherhood, leadership, purpose, and having the courage to embrace what’s next.

Books: 

Atomic Habits 

Good to Great

Present over Perfect

Dwell Bible App 

What Got You Here Won't Get You There

⁠http://www.texasagoutfitters.com⁠

Brandi Richards

Brandi Richards

September 7, 2026 35:00
Episode notes

Brandi Richards is a third-generation cattlewoman; she and her husband own and manage Diamond Cattle Feeders, a 20,000-head feedyard in Hereford, Texas. But her work in agriculture extends far beyond the feedyard. Since 1992, she has worked in veterinary product sales, providing cattle producers across the Texas Panhandle with vaccines, antibiotics and dewormers.

Brandi retired in 2025 and joined the feedlot fulltime. Outside of work, family is at the center of her life. She and her husband are raising two daughters, Madalyn and Lucy, who both compete in rodeo. 

She has also dedicated her time to leadership and advocacy, including five years serving on the Texas Beef Council as a representative of the Texas Cattle Feeders Association. In this episode, we talk about her journey as a cattlewoman, business owner, mother and industry leader, the importance of getting involved in agriculture. 

Book Rec - With Winning in Mind 


Sarah Franklin

Sarah Franklin

September 1, 2026 29:46
Episode notes

Sarah Franklin has been immersed in agriculture her entire life, growing up on her family’s farm before earning an agricultural economics degree from Texas A&M University. A graduate of the TALL XIV cohort, Sarah is passionate about giving back to her community and the agriculture industry through her involvement with organizations including the San Antonio Stock Show & Rodeo and her local stock show.

Recently elected to the Texas and Southwestern Cattle Raisers Association Board of Directors, Sarah continues to be a strong advocate for agriculture and rural communities. In this episode, Sarah shares her career journey, her new leadership role, and what it looks like to balance a demanding career with motherhood as a working mom to two young children.


This is my personal podcast and reflects my own thoughts, opinions, and experiences. This show is not affiliated with, sponsored by, or representative of any organization, employer, or entity.


Claudia Wright

Claudia Wright

August 25, 2026 16:54
Episode notes

Claudia Scott Wright is the owner of R&W Real Estate, Inc., a commercial real estate firm founded in 1998 specializing in brokerage, consulting, and appraisal services. Built on the motto, “We don’t Lie, Cheat or Steal… and all that other stuff we can work out,” Claudia and her team pride themselves on providing honest, personalized service and industry expertise.

A fifth-generation rancher, Claudia brings a unique perspective to commercial real estate, specializing in farm and ranch sales while also representing clients in office, retail, industrial, and land transactions. No deal is too small or too large.

A graduate of Texas Tech University, Claudia is a licensed Texas real estate broker and former general appraiser with more than 20 years of experience. She is deeply involved in agriculture and her community, serving as a Director for the Texas and Southwestern Cattle Raisers Association and on numerous industry committees, including the Cattlemen’s Beef Board appointed by the U.S. Secretary of Agriculture.

When she’s not working, Claudia enjoys spending time in Rockport fishing and making memories on the water with her family and friends.

This is my personal podcast and reflects my own thoughts, opinions, and experiences. This show is not affiliated with, sponsored by, or representative of any organization, employer, or entity.



Rhinestone Lipgloss Founder, Sarah Kelsey

Rhinestone Lipgloss Founder, Sarah Kelsey

August 18, 2026 1:08:10
Episode notes

What started with $85, a kitchen table, and a pair of handmade earrings turned into an internationally recognized brand. In this episode, we sit down with Sarah Kelsey, the founder of Rhinestone Lipgloss to hear how a custom horse show outfit sparked an unexpected business, why she walked away from a secure 9-to-5 to chase her dream, and how listening to her customers helped grow the company into a brand that now ships to more than 20 countries. It's a conversation about entrepreneurship, taking calculated risks, staying true to your passion, and proving that sometimes the biggest dreams begin with the smallest investments.

https://rhinestonelipgloss.com/

This is my personal podcast and reflects my own thoughts, opinions, and experiences. This show is not affiliated with, sponsored by, or representative of any organization, employer, or entity.

Delaney Ann Music

Delaney Ann Music

August 11, 2026 21:29
Episode notes

Texas-born singer-songwriter Delaney Ann has been making waves in country music since releasing her debut EP at just 13 years old. Now 26, she's written more than 300 songs, performed across the country, opened for artists like Lucas Nelson and Dwight Yoakam, and signed with Synapse Publishing & Entertainment as both a songwriter and recording artist.

As an eighth-generation Texan, Delaney's music blends authentic country storytelling with a modern edge. Her latest single, "This Ain't Country Club," has earned more than half a million views on TikTok. Join us as we talk about her journey, her Texas roots, songwriting, and what's next as she prepares to release new music and hit the road. Her new album “Sounds like Texas” is available to stream now on all platforms! 

https://delaneyann.com/

https://www.instagram.com/delaneyannmusic/

https://open.spotify.com/artist/5OsXwsqzTtJsXkjfLyXwxK

https://www.tiktok.com/@delaneysongs


Sami Jo Smith, Premier Women's Rodeo

Sami Jo Smith, Premier Women's Rodeo

August 4, 2026 37:42
Episode notes

Sami Jo Smith grew up as a pastor’s daughter and moved to Cheyenne, Wyoming, when she was just five years old. The first time she saw Miss Frontier ride by, she knew she wanted to be part of that tradition someday.

Although she spent much of her youth as a competitive swimmer, Sami Jo was continually drawn to the western industry. With the support of her family and a local horse-loving family who took her under their wing, she found her way into the horse world and never looked back.

In 2012, Sami Jo achieved her childhood dream of becoming Miss Frontier, an experience she describes as both an incredible honor and a defining chapter in her life. Her first internship with the College National Finals laid the foundation for a career in event production, rodeo and a career in empowerment. Today, she is changing the sport of rodeo with Premier Women’s Rodeo, where she is helping elevate opportunities for women in rodeo and shaping the future of the sport.

https://www.premierwomensrodeo.com/

This is my personal podcast and reflects my own thoughts, opinions, and experiences. This show is not affiliated with, sponsored by, or representative of any organization, employer, or entity.

Dude Ranchers' Association, Bryce Albright

Dude Ranchers' Association, Bryce Albright

July 28, 2026 26:17
Episode notes

Bryce Albright, Executive Director of the Dude Ranchers' Association. As the association celebrates its 100th anniversary, Bryce is helping lead the organization into its next century while honoring the traditions that have defined the dude ranch industry for generations.

The dude ranch industry has been a part of Bryce's life from the very beginning. Growing up and working on a DRA member ranch gave her a deep appreciation for dude ranching, preserving Western heritage, and protecting a way of life that has shaped so many families and communities. She loves this industry, everything it stands for, and the people who make it so special. Today, Bryce is a wife and mom of two little girls! 

For more information and to enter their giveaway check out: 

https://duderanch.org/

This is my personal podcast and reflects my own thoughts, opinions, and experiences. This show is not affiliated with, sponsored by, or representative of any organization, employer, or entity.

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